The Disruption Mindset

By Charlene Li

To be competitive, it’s no longer enough to be innovative – you must have a strategy for disruptive growth, a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for. Disruptors don’t just blow things up – they also create and build things that result in huge, positive change. This book will help you build your own disruption mindset.
Now Available!

Charlene’s Other Books

The Engaged Leader

A Strategy for Your Digital Transformation

Open Leadership

How Social Technology Can Transform the Way You Lead


Winning In a World Transformed By Social Technologies
Twitter isn’t a technology, it’s a conversation. And it’s happening with or without you.

Publications & Recognition


Marketing in the Groundswell, published in 2009 by Harvard Business Press.
Groundswell: Winning in a World Transformed by Social Technologies, published in 2008 by Harvard Business Press.

Book Awards

The Disruption Mindset, Benjamin Franklin Book Awards Gold Winner, 2020
The Disruption Mindset, Foreword INDIES Finalist Award, 2019
The Engaged Leader named the recipient of the Independent Publisher Book Award, 2016
The Engaged Leader awarded the Small Business Book Award, 2016
Groundswell, revised edition, named a Top 25 best social media book of 2011 by Customer Think
Open Leadership debuted at #5 on The New York Times bestseller list, May 2010
Groundswell named the recipient of the 2009 Berry-AMA Book Prize for the best book in marketing
Groundswell named by CIO Insight as one of the Top 10 Business- Tech Books of 2008
Groundswell named by Businessweek as one of the Best Innovation & Design Books of 2008
Groundswell named by strategy+business as one of the Best Business Books 2008 and “Top Shelf” in Marketing
Groundswell named by Advertising Age as one of the 8 Books You Should have Read, 2008
Groundswell named one of 10 Insightful Web 2.0 Books by CIO Insight
Groundswell, co-authored with Josh Bernoff, named by Amazon as one of the Top 10 Business & Investing Books of 2008
Experience is what you get when you don’t get what you want

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