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Charlene's Books

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Charlene’s Latest Book

Winning with Generative AI:
The 90-Day Blueprint for Success

Your comprehensive guide to mastering generative AI within a strategic framework tailored to your organization's purpose and values.

In this transcendent new book, Charlene and co-author Katia Walsh help readers surpass the basic understanding of generative AI by offering a researched, step-by-step blueprint that equips leaders with the knowledge to craft a customized generative AI strategy that not only navigates but thrives in the face of industry volatility.

Charlene’s Books

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The Disruption Mindset


To be competitive, it’s no longer enough to be innovative—you must have a strategy for disruptive growth, a plan to seize an opportunity no one else has the audacity to attempt. This book will help you build your own disruption mindset and create positive change in the process.

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The Engaged Leader


In order to be truly effective today, leaders in business and society must change how they engage and, in particular, how they establish and maintain relationships with their followers via digital channels.

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The Seven Success Factors of Social Business Strategy


This concise e-book presents seven powerful factors for designing and supporting an effective social business strategy. Charlene and co-author Brian Solis studied how the best companies create measurable value that aligns with overall business objectives and outlined how to incorporate these insights into your strategy and planning process.

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Open Leadership


"Be open, be transparent, be authentic." Those are the current leadership mantras, but companies often push back. Business is premised on the concept of control, and yet today’s leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world—where an active social media presence is the norm. Charlene lays out the essential steps that leaders must take to transform their organizations and themselves into being “open”—and exactly what that will mean.

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Marketing in the Groundswell


Looking to use the social technology movement to your company’s advantage? In 2009, a subset of the marketing-focused chapters of Groundswell was published as Marketing In The Groundswell.

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Written in 2008, Groundswell: Winning In a World Transformed By Social Technologies remains relevant as a key resource for business leaders seeking to understand the phenomenon of social technology—an unstoppable groundswell that affects every industry yet is still foreign to many companies. It was updated in 2011 and released as a paperback.

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