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About Charlene Li

My Mission

At the forefront of some of society’s biggest transformations.

From the emergence of the Internet to the rise of artificial intelligence, I have been at the forefront of some of society’s biggest transformations. For the past three decades, I’ve worked as an author, analyst, and entrepreneur, exploring and explaining the new world being created right before our eyes by these new technologies. 

That’s what I do. But what I live and work for is creating the “big gulp” moment.

That moment is what happens when you move from a place of confusion, where something is happening to you, to a place of understanding, where you have agency over your situation. Helping leaders take that first step toward a sense of empowerment and optimism, tempered by the knowledge of the journey ahead, is what drives me.

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My Story

For the past three decades, I have been helping people see the future and thrive through disruption. I’ve advised executives and boards to recognize the vital truth that companies can’t simply innovate in order to stay competitive. They must transform.

As a sought-after expert on disruptive transformation, leadership, customer experience, and the future of work, I’ve worked with hundreds of organizations—ranging from Adobe to Southwest Airlines and 14 of the Dow Jones Industrial 30 companies—to provide my insights to support a winning strategy for disruptive growth and a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for. 

Throughout my career, I’ve been at the edge of disruption. I worked in newspapers in the early 1990s and helped them navigate the shift from print to online. As a Principal Analyst at Forrester Research, I covered interactive advertising, search marketing, and the rise of social media. In 2008, I founded Altimeter Group, a disruptive competitor that challenged analyst firm incumbents such as Gartner, Forrester, and IDC, which was acquired by Prophet. I went on to serve as the Chief Research Officer at PA Consulting, where I led the company’s thought leadership program. I currently lead my own firm, Quantum Networks Group.

I’m the New York Times bestselling author of six books, including The Disruption Mindset, Open Leadership, and the critically acclaimed Groundswell. My latest book, Winning with Generative AI: The 90-Day Blueprint for Success, lays out a master plan for generative AI strategy. 

I’m an experienced speaker who has inspired leaders in intimate forums and expansive conference halls. I’ve delivered keynote addresses at such venues as the World Economic Forum, TED, and South by Southwest.

I’m frequently quoted in The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press, and I’ve shared my expertise on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. 

I earned an M.B.A. from Harvard Business School and an A.B. degree magna cum laude from Harvard College. In my spare time, I teach my beloved cat new tricks.

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My Accolades

LinkedIn Influencer since 2012
Named one of the most creative people in business by Fast Company
Named by Inc Magazine as one of the Top 50 Leadership Innovators
Named by AdAge as one of its Top 40 Women To Watch
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Named by LinkedIn on of the Top 10 Marketing Influencers
Named by NowPublic as one of the 50 most influential people in Silicon Valley
Poynter Institute, National Advisory Board, 2009-2012
World Economic Forum’s Global Agenda Council on New Models of Leadership, 2011-2013
Board of Directors for the Harvard University Alumni Association, 2011-2014
Big Brothers and Big Sisters of Santa Clara County, 1994-1995
Jumpshot, board of directors, 2018-2020
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Charlene Li is one of our finest business minds.

Author of six books, including New York Times bestsellers When and Drive


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Charlene Li will help you and your team dance with disruption in this fast-changing world.

Author of Imagine It Forward and former vice chair of GE


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