By Charlene Li
The Engaged Leader
In order to be truly effective today, leaders in business and society must change how they engage, and in particular how they establish and maintain relationships with their followers via digital channels.
— CHARLENE LI —
Bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era
Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at
Now, in The Engaged Leader: A Strategy for Your Digital Transformation, Li helps leaders adapt to the demands and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership.
The Engaged Leader addresses:
- Why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies
- How to listen at scale, share to shape, and engage to transform
- The art of making this transformative mind shift
- The science of applying the right tools to meet your strategic goals
This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.
The Engaged Leader provides leaders with the skills and confidence they need to transform their leadership, and in turn, their organizations. The Engaged Leader also provides guidance to institutions—businesses, communities, and schools—on how to develop and nurture digital leadership. It is a must-read for anyone who values a deeper connection between leaders and those they serve.
Praise for The Engaged Leader
“Finally—a leadership book loaded with great ideas that you can read in one sitting! Charlene Li, one of the most remarkable minds in business today, continues to challenge our definition of what it takes to lead effectively in the digital era.” —Tom Rath, author, Strengths Finder 2.0 and Are You Fully Charged?
“Charlene Li practices what she teaches in The Engaged Leader: She is a master at listening, sharing, and engaging. This is a must-read for anyone who wants to develop connections that enable innovative ideas to emerge.” —Beth Comstock, Chief Marketing Officer, GE
“Charlene Li has done it again. In this smart, practical book, she argues that leaders can no longer hide behind their social media teams or the digital natives in their organization. They’ve got to get up close and personal. Anyone who is ready to take his or her leadership to the next level should read The Engaged Leader and follow Li’s specific, actionable program for using social media to extend one’s influence and knowledge.” —Daniel H. Pink, author, To Sell Is Human and Drive
Other Books
The Disruption Mindset
Build your own disruptor’s agenda.
Open Leadership
How Social Technology Can Transform How You Lead
Groundswell
Winning In a World Transformed By Social Technologies
Publications & Recognition
Book Awards
- The Engaged Leader named the recipient of the Independent Publisher Book Award, 2016
- Groundswell, revised edition, named a Top 25 best social media book of 2011 by Customer Think
- Open Leadership debuted at #5 on The New York Times bestseller list, May 2010
- Groundswell named the recipient of the 2009 Berry-AMA Book Prize for the best book in marketing
- Named by Fast Company as one of The Most Influential Women in Technology
- Groundswell named by CIO Insight as one of the Top 10 Business- Tech Books of 2008
- Named by Fast Company as one of The 12 Most Creative Minds of 2008
- Groundswell named by Businessweek as one of the Best Innovation & Design Books of 2008
- Groundswell named by strategy+business as one of the Best Business Books 2008 and “Top Shelf” in Marketing
- Groundswell named by Advertising Age as one of the 8 Books You Should have Read, 2008
- Groundswell named one of 10 Insightful Web 2.0 Books by CIO Insight
- Groundswell, co-authored with Josh Bernoff, named by Amazon as one of the Top 10 Business & Investing Books of 2008
Board Positions
- Board of Directors for the Harvard University Alumni Association, 2011-2014
- World Economic Forum’s Global Agenda Council on New Models of Leadership, 2011-2013
- Poynter Institute, National Advisory Board, 2009-2012
- Big Brothers and Big Sisters of Santa Clara County, 1994-1995
Books
- The Disruptor’s Agenda, in research/writing phase, target publication February 2019.
- The Engaged Leader: A Strategy for Your Digital Transformation, March 2015. Independent Book Publisher Award, 2016.
- Seven Success Factors of Social Business Strategy, July 2013.
- Open Leadership: How Social Technology Can Transform the Way You Lead, May 2010. New York Times bestseller.
- Marketing in the Groundswell, June 2009.
- Groundswell: Winning in a World Transformed by Social Technologies, May 2008, 2nd edition June 2011. Named by Amazon as one of the best business books of 2008.