How Charlene Helps Leaders and Organizations
Research & Writing
Charlene publishes research through Altimeter. Her latest research focuses on the digital transformation of selling, the elements of customer experience strategy, and how to create a culture of customer obsession. Charlene also publishes books, which provide an opportunity to go more deeply into specific topics.
Speaking & Workshops
From opening conference keynotes to intimate executive workshops, Charlene's speaking identifies specific actions people can take to thrive in the digital era. Peppered with relevant examples, these speeches and workshops are tailored for each engagement.
Charlene works with her colleagues at Prophet on consulting projects, which range from creating a robust digital or social strategy to developing an employee engagement plan and community.
If you are leading a digital transformation effort, you know how important it is get executive buy-in. Yet many leaders have only a tangential grasp of what it means to be “digital” and shy away from getting their hands dirty. Here are five tips on how to design or retool your digital training and development programs to ensure not only that executives develop a digital mindset, but that proactively seek out ways to improve their digital literacy.[Read more]
10 years ago, my co-author Josh Bernoff and I released our first book, Groundswell: Living in a World Transformed by Social Technologies. Today on this anniversary, I reflect on what our expectations were when we published that work, what has changed, and what has not.[Read more]