This post first appeared on IBM THINK Marketing. In the same way that IQ (or raw intelligence) helps humans make rational decisions, EQ (or emotional intelligence) helps humans make decisions based on empathy. Can artificial intelligence (AI) hel[...]
How Charlene Helps Leaders and Organizations
Research & Writing
Charlene publishes research through Altimeter. Her latest research focuses on the digital transformation of selling, the elements of customer experience strategy, and how to create a culture of customer obsession. Charlene also publishes books, which provide an opportunity to go more deeply into specific topics.
Speaking & Workshops
From opening conference keynotes to intimate executive workshops, Charlene's speaking identifies specific actions people can take to thrive in the digital era. Peppered with relevant examples, these speeches and workshops are tailored for each engagement.
Charlene works with her colleagues at Prophet on consulting projects, which range from creating a robust digital or social strategy to developing an employee engagement plan and community.
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433M registered users (and their professional social graphs), not only is LinkedIn a singularly unique asset,[...]
Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth an[...]
What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weight heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of[...]