Thrive with Disruption
BooksCharlene has published five books, including the New York Times bestseller, "Open Leadership" and the critically acclaimed "Groundswell". Her latest book, "The Engaged Leader" was published in March 2015.
The Engaged Leader
To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership.
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras - but companies often push back. Open Leadership offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.
Corporate executives struggle to harness the power of social technologies. How do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.