The scary feelings that come with disruptive leadership are normal and to be expected — Charlene Li talks about how to handle these “Big Gulp” moments. Here’s The Transcript Hi. Charlene here and today, I’m going to be talking about the big gulp moment. At some point in your disruption strategy and journey, you’ll come …
Other than beginning with the letter “T,” there’s something that both Tesla and Donald Trump have in common. They both created movements. Here’s how they did it — and what organizations eager to disrupt their industries need to master.
Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits. Over the past two months, I filtered through hundreds of “top trends and predictions …
The Top Digital Transformation Priorities For 2016 – Part 1 Read More »
What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of the beholder, namely customers. To that end, Prophet Brand Strategy, which is the …
Where Digital Brands Succeed (And Surprisingly Fail) at Brand Relevance Read More »
If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. …
Content Marketing Software: How to Make Smart Choices Read More »
Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at …
How to Tell If You’re Just Dabbling with Digital Read More »
By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb and I sat down to discuss some of …
Beyond the IPO: Ten Implications of a Public Facebook Read More »
Rather than simply make prognostications, I wanted to give actionable advice based on these trends. This is the second of my three predictions and priorities for Social Business in 2012 (read the first prediction).Prediction #2: Your customers want to be known. Your customers don’t merely want you to understand their needs or pain points. They …
Predictions for Social Business in 2012, Part II: Knowing Your Customer Read More »
[Originally posted at altimetergroup.com] Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net …
“Socialgraphics” webinar slides and recording now available Read More »
[Original posted at altimetergroup.com] I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: “It’s time to take back control!” Now that definitely caught my eye, as I’m writing a book about being open. That’s because the number one concern I hear …
