
18 2017 October
How Millennials Drive Brand Relevance
When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands like Spotify, Westin, and Target register a relevance score almost twice as high among millennials than non-millennial customers.
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21 2016 July
What Tesla and Trump have in common
Other than beginning with the letter “T,” there’s something that both Tesla and Donald Trump have in common. They both created movements. Here's how they did it -- and what organizations eager to disrupt their industries need to master.
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14 2016 June
Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their...
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12 2016 January
Where Digital Brands Succeed (And Surprisingly Fail) at Brand Relevance
What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global...
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