Brand

How Millennials Drive Brand Relevance

When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands like Spotify, Westin, and Target register a relevance score almost twice as high among millennials than non-millennial customers.

Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market

Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their professional social graphs), not only is LinkedIn a singularly unique asset, its leadership, culture, and organization brings with it a new sense of mission that Microsoft’s CEO Satya Nadella has …

Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market Read More »

Where Digital Brands Succeed (And Surprisingly Fail) at Brand Relevance

What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of the beholder, namely customers. To that end, Prophet Brand Strategy, which is the …

Where Digital Brands Succeed (And Surprisingly Fail) at Brand Relevance Read More »

Get the Disruption Dispatch

Get on my mailing list for a monthly dive into the world of disruption.

Subscribe