07 2012 November
Why Most Social Strategies Fail
When I ask people what their social business strategy looks like, I usually get the following response, “Oh yeah, we’re on Facebook.” The conversation continues apace:...
Read More11 2012 October
Obama vs Romney in Social Media: Who’s Using It Best?
[crosslinked from LinkedIn] As someone steeped in social media, I’ve been watching each of the presidential campaigns closely to see how they are using social...
Read More29 2012 August
Google+ The New Enterprise Social Network?
Today’s post was co-authored by Chris Silva. Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar, as well as administrative controls such as...
Read More26 2012 June
Analysis: Why Buying Yammer Makes Sense for Microsoft
Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched...
Read More08 2012 May
Beyond the IPO: Ten Implications of a Public Facebook
By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the...
Read More20 2012 March
Webinar: A Foundation For Mobile Business
Now for a word on mobile in the enterprise. Altimeter’s mobile analyst, Chris Silva, is working on a report that explores how managers on the...
Read More22 2012 February
Report: Making The Business Case For Enterprise Social Networks
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes...
Read More07 2012 February
New Report: “Make An App For That: Mobile Strategies For Retailers”
When it comes to shopping, I have a love/hate relationship with my iPhone. Some apps are actually helpful, letting me explore products or buy something...
Read More18 2012 January
Jerry Yang’s departure signals a New Day for Yahoo!, the passing of an era for Tech
My first reaction to the news that Jerry Yang is leaving Yahoo! was that this was the passing of an era. I first met Jerry...
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