24 2018 April
Reflecting on 10 Years of Groundswell and What To Do Next
10 years ago, my co-author Josh Bernoff and I released our first book, Groundswell: Living in a World Transformed by Social Technologies. Today on this anniversary, I reflect on what our expectations were when we published that work, what has changed, and what has not.
Read More31 2018 January
5 Ways to Drive Diversity and Digital Transformation at the Same Time
Although the challenges surrounding diversity and inclusion (D&I) and digital transformation (DT) are often seen as separate, in reality they're actually quite similar. In this article I give some advice on what organizations can do to advance both with the same initiatives.
Read More18 2017 October
How Millennials Drive Brand Relevance
When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands like Spotify, Westin, and Target register a relevance score almost twice as high among millennials than non-millennial customers.
Read More25 2017 August
HR’s Role in Digital Transformation
We often think about digital transformation as something tackled by the dynamic duo of Marketing and IT. But there needs to be a third -- HR. That's because, while digital transformation appears to be about technology, at its heart it's about people, and the relationships that are changed because of these digital technologies. Today I examine the key takeaways from a recent Prophet report on the subject.
Read More20 2017 February
Artificial Intelligence is Nothing Without Artificial Empathy
In the same way that IQ (or raw intelligence) helps humans make rational decisions, EQ (or emotional intelligence) helps humans make decisions based on empathy. Can artificial intelligence (AI) help us develop better empathy for our customers -- and, in some cases, have even better empathy than humans? Today I share my thoughts on the subject, based on the newest research into "artificial empathy."
Read More08 2016 December
I took an unconventional path after graduating from Harvard Business School and it made my career
In this series, professionals discuss their experiences accomplishing something for the first time. Read their stories here, then write your own using #IWasTheFirst in the body of the post My...
Read More21 2016 July
What Tesla and Trump have in common
Other than beginning with the letter “T,” there’s something that both Tesla and Donald Trump have in common. They both created movements. Here's how they did it -- and what organizations eager to disrupt their industries need to master.
Read More14 2016 June
Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their...
Read More04 2016 February
The Top Digital Transformation Priorities For 2016 – Part 1
Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace...
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