18 2017 October
How Millennials Drive Brand Relevance
When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands like Spotify, Westin, and Target register a relevance score almost twice as high among millennials than non-millennial customers.
Read More21 2010 February
Google Buzz and Kids – Parental Control Nightmare
[Original posted at altimetergroup.com] Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to...
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