10 years ago, my co-author Josh Bernoff and I released our first book, Groundswell: Living in a World Transformed by Social Technologies. Today on this anniversary, I reflect on what our expectations were when we published that work, what has changed, and what has not.
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their professional social graphs), not only is LinkedIn a singularly unique asset, its leadership, culture, and organization brings with it a new sense of mission that Microsoft’s CEO Satya Nadella has …
Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market Read More »
I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title of my talk was “Giving Up Control: Leading in the Digital Era.” One key data point from Gallup …
Twitter just tweeted that it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close scrutiny. Twitter is the last of the Big Four to go public. In the social networking ecosystem, Twitter is seen as a must-have in terms of a social strategy, and …
[crosslinked from LinkedIn] As someone steeped in social media, I’ve been watching each of the presidential campaigns closely to see how they are using social media well — or not. [Disclosure: I worked on Obama’s campaign in 2008 and have donated to it this election season. I also went to the same high school and business …
Obama vs Romney in Social Media: Who’s Using It Best? Read More »
Today’s post was co-authored by Chris Silva. Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar, as well as administrative controls such as default posting to only within the company. We’ve been doing some research on the topic of enterprise social networks and, with Google moving into this market, have some thoughts around …
Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (see report), the acquisition is a continuation of current trends in the industry and makes a lot of sense for both MSFT and Yammer. Yammer …
Analysis: Why Buying Yammer Makes Sense for Microsoft Read More »
By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb and I sat down to discuss some of …
Beyond the IPO: Ten Implications of a Public Facebook Read More »
Leading up to Facebook’s f8 conference today, my biggest concern about the rumored new “Read. Watched. Listened” buttons was that Facebook was becoming more and more superficial in its interactions. This was especially the case when compared to the deep interactions and engagements found on Google+ (which suffers from the problem of not having nearly …
Facebook announced the new profile page, updating how member profiles are shown. I was pre-briefed last week by Peter Deng, the product manager in charge of the project, about the changes. In a nutshell, the profiles are getting a new look with a few new features that will not only make them more functional to read, …
Facebook’s New Profile Page: Good For People (And Yes, Advertisers Too) Read More »
