Marketing Archives - Charlene Li

15 2018 November

Big Gulp Decisions

The scary feelings that come with disruptive leadership are normal and to be expected — Charlene Li talks about how to handle these “Big Gulp”...

21 2016 July

What Tesla and Trump have in common

Other than beginning with the letter “T,” there’s something that both Tesla and Donald Trump have in common. They both created movements. Here's how they did it -- and what organizations eager to disrupt their industries need to master.

04 2016 February

The Top Digital Transformation Priorities For 2016 – Part 1

Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace...

12 2016 January

Where Digital Brands Succeed (And Surprisingly Fail) at Brand Relevance

What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global...

06 2014 August

Content Marketing Software: How to Make Smart Choices

If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It...

21 2014 July

How to Tell If You’re Just Dabbling with Digital

Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that...

08 2012 May

Beyond the IPO: Ten Implications of a Public Facebook

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the...

04 2012 January

Predictions for Social Business in 2012, Part II: Knowing Your Customer

Rather than simply make prognostications, I wanted to give actionable advice based on these trends. This is the second of my three predictions and priorities...

20 2010 January

“Socialgraphics” webinar slides and recording now available

[Originally posted at altimetergroup.com] Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend...