Content

Rinse and Repeat: The Secret To Making Your Change Agenda Stick

Leave a Comment / Content, Digital, Disruption, Leadership, Research / By

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.21.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] There’s a simple truth to the way people work — like horses with blinders on, we focus on what is in front of us. In the busy-ness of the day-to-day, we lose sight of “why” we are there. Ideas like purpose, vision, …

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The Top Digital Transformation Priorities For 2016 – Part 1

2 Comments / Content, Culture, Digital, Digital Transformation, Employees, Future, Leadership, Marketing, Social business, Strategy, Trends, Wearables / By

Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits. Over the past two months, I filtered through hundreds of “top trends and predictions …

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Creating a Culture of Content — Empowering Your Employees

3 Comments / altimeter, Content, Culture, Employees, Research / By

Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to …

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Content Marketing Software: How to Make Smart Choices

Leave a Comment / Content, Marketing, Reports / By

If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. …

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