10 years ago, my co-author Josh Bernoff and I released our first book, Groundswell: Living in a World Transformed by Social Technologies. Today on this anniversary, I reflect on what our expectations were when we published that work, what has changed, and what has not.
Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind.” I still vividly remember the moment — my palms were sweating as I pressed the “Publish” button on my Typepad blog for the first time. I was excited, but nervous about what was going to happen. What would …
Blogging as a State of Mind: Reflections on 10 Years of Blogging Read More »
Altimeter hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012; the latter was used …
Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The Evolution of Social Business,” my co-author Brian Solis and I found that this was not the case. Only 34% of businesses we surveyed felt that their social strategy was connected …
Six years ago, I wrote my first blog post, “Blogging as a state of mind“. Forrester was supportive of my research efforts into the nascent subject of social media and saw the logic of my having a blog if I was going to be advising clients on how to have one! I am forever grateful …
I’m very excited to announce that we have selected the winners for our first annual Open Leadership awards. We’ll be announcing the winners at our Rise of Social Commerce event on October 6 at 5pm Pacific, so stay tuned! You’ll be able tofollow the award ceremony and conference online at UStream. All entrants have now been …
There’s a battle waging in the world of commerce, where newly empowered customers are demanding a better, seamless shopping experience. Social commerce is the outcome, but companies don’t understand that this is more than simply putting up a Facebook page. It’s about the impact that social commerce will have on your organization. It requires a …
[Originally posted at altimetergroup.com] Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net …
“Socialgraphics” webinar slides and recording now available Read More »
