Social networks Archives

24 2018 April

Reflecting on 10 Years of Groundswell and What To Do Next

10 years ago, my co-author Josh Bernoff and I released our first book, Groundswell: Living in a World Transformed by Social Technologies. Today on this anniversary, I reflect on what our expectations were when we published that work, what has changed, and what has not.

14 2016 June

Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market

Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their...

13 2014 October

My TED Talk: Leading in the Digital Era

I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new...

12 2013 September

The Twitter IPO: Some Initial Analysis

Twitter just tweeted that it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close...

11 2012 October

Obama vs Romney in Social Media: Who’s Using It Best?

[crosslinked from LinkedIn] As someone steeped in social media, I’ve been watching each of the presidential campaigns closely to see how they are using social...

29 2012 August

Google+ The New Enterprise Social Network?

Today’s post was co-authored by Chris Silva. Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar, as well as administrative controls such as...

26 2012 June

Analysis: Why Buying Yammer Makes Sense for Microsoft

Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched...

08 2012 May

Beyond the IPO: Ten Implications of a Public Facebook

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the...

23 2011 September

Facebook Timeline reveals the future of sharing

Leading up to Facebook’s f8 conference today, my biggest concern about the rumored new “Read. Watched. Listened” buttons was that Facebook was becoming more and...