I’m very proud to announce the publication of an eBook that I co-authored with Brian Solis, entitled “The Seven Success Factors of Social Business Strategy.” Based on research as well as real-world experience with our clients, Brian and I found that there are common characteristics of successful social business strategies, the most important one being a …
New Book: The Seven Success Factors of Social Business Strategy Read More »
Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The Evolution of Social Business,” my co-author Brian Solis and I found that this was not the case. Only 34% of businesses we surveyed felt that their social strategy was connected …
When I ask people what their social business strategy looks like, I usually get the following response, “Oh yeah, we’re on Facebook.” The conversation continues apace: — Twitter account…check. — YouTube videos….yup. — People who seem to know what they doing with those accounts…kinda. — Metrics….Likes. But that isn’t a strategy — it’s a series of …
Today’s post was co-authored by Chris Silva. Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar, as well as administrative controls such as default posting to only within the company. We’ve been doing some research on the topic of enterprise social networks and, with Google moving into this market, have some thoughts around …
Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (see report), the acquisition is a continuation of current trends in the industry and makes a lot of sense for both MSFT and Yammer. Yammer …
Analysis: Why Buying Yammer Makes Sense for Microsoft Read More »
This is the last of three posts I’m writing on predictions and priorities for Social Business in 2012. You can read the first and second prediction posts for more context. Prediction #3: Connected leaders and employees will create sustained competitive advantages through a culture of sharing. This year will see some companies pull ahead of …
Predictions Social Business in 2012, Part III: Transforming Your Organization Read More »
Rather than simply make prognostications, I wanted to give actionable advice based on these trends. This is the second of my three predictions and priorities for Social Business in 2012 (read the first prediction).Prediction #2: Your customers want to be known. Your customers don’t merely want you to understand their needs or pain points. They …
Predictions for Social Business in 2012, Part II: Knowing Your Customer Read More »
My pet peeve about the annual predictions ritual is that they lack context for action. It’s nice to know that tablets and big data are important — but what should you do about it? So here’s my attempt at not only forecasting but also to provide actions that companies should be prioritizing in 2012. The …
Predictions and Priorities for Social Business in 2012 – Part I Read More »
I’m working on a new Altimeter report on how organizations are using enterprise social networking (ESN) solutions. The report is tentatively titled “Making The Case for Enterprise Social Networking” and looks at how technology platforms like Chatter, Jive, and Yammer are being used within organizations. Request: Please contribute to Altimeter’s Open Research by taking this …
Complete a Survey on Enterprise Social Networking Read More »
One question I frequently get is “How much should I be spending on social media?” The answer, of course, is it depends. This report looks at how 140 Social Strategists spent on social media in 2010 — and their plans for 2011 (read report). From this deep data, my co-author, Jeremiah Owyang, and I, found …
Report: How Corporations Should Prioritize Social Business Budgets Read More »
