Research Archives - Charlene Li

Rinse and Repeat: The Secret To Making Your Change Agenda Stick

Leave a Comment / Content, Digital, Disruption, Leadership, Research / By Charlene Li

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.21.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] There’s a simple truth to the way people work — like horses with blinders on, we focus on what is in front of us. In the busy-ness of the day-to-day, we lose sight of “why” we are there. Ideas like purpose, vision, …

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5 Tips to Better Train Executives on Digital Transformation

1 Comment / Digital Transformation, Disruption, Employees, Leadership, Open Leadership, Research, Strategy / By Charlene Li

If you are leading a digital transformation effort, you know how important it is to get executive buy-in. Yet many leaders have only a tangential grasp of what it means to be “digital” and shy away from getting their hands dirty. Here are five tips on how to design or retool your digital training and development programs…

Artificial Intelligence is Nothing Without Artificial Empathy

Leave a Comment / Future, Research, Trends / By Charlene Li

In the same way that IQ (or raw intelligence) helps humans make rational decisions, EQ (or emotional intelligence) helps humans make decisions based on empathy. Can artificial intelligence (AI) help us develop better empathy for our customers — and, in some cases, have even better empathy than humans? Today I share my thoughts on the subject, based on the newest research into “artificial empathy.”

Creating a Culture of Content — Empowering Your Employees

3 Comments / altimeter, Content, Culture, Employees, Research / By Charlene Li

Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to …

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How to Tell If You’re Just Dabbling with Digital

Leave a Comment / Leadership, Marketing, Reports, Research, Strategy / By Charlene Li

Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at …

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Help with My New Report: Employee Engagement & Advocacy

3 Comments / Culture, Employees, Enterprise, Future of Work, Leadership, Open Leadership, Reports, Research, Social business, Strategy / By Charlene Li

I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy.” To that end, my colleague Jon Cifuentes and I are working …

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Disruptive Trends to Watch in 2014

3 Comments / Research / By Charlene Li

This post is part of Altimeter’s Trends to Watch in 2014. To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but …

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New Report: Social Media Education for Employees

1 Comment / Enterprise, Research, Social business / By Charlene Li

Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts. Over the past few quarters, we identified a number of large …

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New Book: The Seven Success Factors of Social Business Strategy

3 Comments / Book, Enterprise, Leadership, Research, Social business, Strategy / By Charlene Li

I’m very proud to announce the publication of an eBook that I co-authored with Brian Solis, entitled “The Seven Success Factors of Social Business Strategy.” Based on research as well as real-world experience with our clients, Brian and I found that there are common characteristics of successful social business strategies, the most important one being a …

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