by Charlene Li | Jun 14, 2016 | Brand, Culture, Social networks, Strategy
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their professional social graphs), not only is LinkedIn a singularly unique asset, its leadership, culture,...
by Charlene Li | Sep 12, 2013 | Leadership, Social networks, Strategy
Twitter just tweeted that it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close scrutiny. Twitter is the last of the Big Four to go public. In the social networking ecosystem, Twitter is seen as...
by Charlene Li | Sep 23, 2011 | Future, Social networks
Leading up to Facebook’s f8 conference today, my biggest concern about the rumored new “Read. Watched. Listened” buttons was that Facebook was becoming more and more superficial in its interactions. This was especially the case when compared to the deep interactions...
