by Charlene Li | Jul 31, 2018 | Digital Transformation, Disruption, Employees, Leadership, Open Leadership, Research, Strategy
This post originally appeared on Prophet.com. If you are leading a digital transformation effort, you know how important it is get executive buy-in. Yet many leaders have only a tangential grasp of what it means to be “digital” and shy away from getting their hands...
by Charlene Li | Jan 31, 2018 | Culture, Digital, Digital Transformation, Diversity & Inclusion, Employees, Future of Work, HR, Leadership, Trends
This post originally appeared on LinkedIn. As a woman of color in high tech who advises organizations around leadership and digital transformation, I’m struck by the similarity of the challenges around diversity and inclusion (D&I) and digital transformation...
by Charlene Li | Aug 25, 2017 | Culture, Digital Transformation, Employees, HR, Leadership, Strategy
We often think about digital transformation as something tackled by the dynamic duo of Marketing and IT. But there needs to be a third — HR. That’s because, while digital transformation appears to be about technology, at its heart it’s about people,...
by Charlene Li | Jan 12, 2016 | Brand, Digital, Marketing
What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of the beholder, namely...
by Charlene Li | Oct 13, 2014 | Culture, Employees, Enterprise, Future of Work, Leadership, Social business, Social networks, Speeches
I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title of my talk was “Giving Up Control: Leading in the Digital...
