by Charlene Li | Jan 31, 2018 | Culture, Digital, Digital Transformation, Diversity & Inclusion, Employees, Future of Work, HR, Leadership, Trends
This post originally appeared on LinkedIn. As a woman of color in high tech who advises organizations around leadership and digital transformation, I’m struck by the similarity of the challenges around diversity and inclusion (D&I) and digital transformation...
by Charlene Li | Oct 18, 2017 | Brand, Trends, Youth
When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands...
by Charlene Li | Aug 25, 2017 | Culture, Digital Transformation, Employees, HR, Leadership, Strategy
We often think about digital transformation as something tackled by the dynamic duo of Marketing and IT. But there needs to be a third — HR. That’s because, while digital transformation appears to be about technology, at its heart it’s about people,...
by Charlene Li | Jul 21, 2016 | Brand, Disruption, Leadership, Marketing, Strategy
Disclosure/disclaimer: I have placed an order for the Tesla Model 3. I am a registered Independent and this post is not an endorsement of Trump. Other than beginning with the letter “T,” there’s something that both of these brands have in common. They both created...
by Charlene Li | Jun 14, 2016 | Brand, Culture, Social networks, Strategy
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their professional social graphs), not only is LinkedIn a singularly unique asset, its leadership, culture,...
