by Charlene Li | Dec 3, 2014 | altimeter, Content, Culture, Employees, Research
Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and...
by Charlene Li | Jul 21, 2014 | Leadership, Marketing, Reports, Research, Strategy
Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or...
by Charlene Li | Apr 15, 2014 | Culture, Employees, Enterprise, Future of Work, Leadership, Open Leadership, Reports, Research, Social business, Strategy
I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee...
by Charlene Li | Dec 30, 2013 | Social business
This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six stages of social business evolution Report on the true state of social business in 2013 An ebook on seven success factors of social...
by Charlene Li | Mar 11, 2013 | Leadership, Research, social, Social business, Strategy
Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The Evolution of Social Business,” my co-author Brian Solis and I found that this was not the case. Only 34% of businesses...
