You are here because we are going to light things up, spark others to join us, and fan the flames until we have created a disruption movement that’s growing like wildfire. I see you. You’re standing at the front lines of change, ready to try new things, and always up for a challenge. The world needs disruptors like you, and I do too.

I’m so grateful to have you here.

We all have a preferred social channel, so please share where you are comfortable and feel free to use this “grab-and-go” document for easy sharing. You may, of course, edit as you see fit or create your own posts to suit your own voice! 

To make sure I see your posts so I can re-share, please do the following: 

  • Tag me @charleneli or attribute to Charlene Li, Author, if tagging is not appropriate.
  • Use the #TheDisruptionMindset hashtag.
  • (Optional) Link to the book website:


  • Plan, identify, and seize opportunities no one else has the audacity or confidence to reach for! Check out @charleneli ‘s new book #TheDisruptionMindset: 


  • ❤️ this from @charleneli -Disruptors don’t just blow things up—they also create and build things that result in huge, positive change. It’s the breakthrough growth that Disruptors create that is disruptive. Order her new book #TheDisruptionMindset: 


I am ready to #disrupt after reading @charleneli’s new book, #TheDisruptionMindset written to help you make huge, positive change. Check out these great preorder bonuses:


  • Reading #TheDisruptionMindset from @charleneli made me realize that instead of adapting to my customer’s needs, I need to anticipate them! Get a sample and see the preorder bonuses at


  • I got to preview @charleneli ’s new book #TheDisruptionMindset and love her approach to #disruption and #innovation. Check it out for great preorder bonuses:



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LONGER POSTS (For LinkedIn, Facebook, etc.)


Reading #TheDisruptionMindset by @CharleneLi has taught me so much about what #disruption is and how to master it. I’ve been thinking about my own disruption strategy and Charlene has really helped me prepare for my own “big gulp moment.” That’s when you take a big gulp and say you’re moving forward. After that, there is no turning back. 

Charlene Li writes, “Something stupendous happens when you focus. Your vision narrows, and you see only the one thing that matters. Sounds and distractions fade away, and time slows way down. There is just you and the object of your focus. There is clarity in your purpose. You are all in. 

Achieving that focus and commitment is what being a disruptor is all about. By eliminating all options for retreat, you can become single-mindedly focused on success and victory.”

I encourage you to order Charlene’s book  at  



@CharleneLi’s book #TheDisruptionMindset has helped me get clear on what disruption really is. I always thought innovation and disruption were the same, but Charlene says there’s a clear difference.

“What’s the difference between disruption and innovation? Well, innovation is a false promise. It says that it’s going to be easy, we’re going to find the answer in a certain timeline with an investment. It’s something that the CEO might say, ‘Go and innovate. Come up with the answer. Save the company.’ And, ‘It’s all going to be nice and easy.’

Disruption, though, is honest. It says, ‘If we’re going to create growth, create change, it’s going to be hard, it’s going to be painful and the journey ahead is going to be filled with obstacles and boulders that we have to climb over.’” Highly recommend! Order your copy! -> 



Want something longer for a blog post? Email me! 



Once the book is released (on September 24, 2019), I would love your help posting an honest review on Amazon and Goodreads. You can simply copy/paste the same review for both platforms! I want your review to be informed and authentic, so be sure to read enough of the book prior to posting. Just a simple ask: If you have major issues or constructive feedback about the book, I’d love to hear from you directly so that I can learn more.



Call your local library and ask them to carry the book (they can do it as a preorder now or order when the book is released in August). You may be able to do this on the OverDrive app if your library uses it. 


Recommend the book to your book club, college, or company. I offer discounts on bulk orders, with special bonuses! 

If you haven’t yet pre-ordered, choose from one of the stores below:

What Experts Are Saying

Charlene Li has done it again. With carefully-researched examples, she demonstrates how shifting the mindset of a company leads to breakthroughs that, in turn, lead to exponential and disruptive innovation.

TINA L. SEELIG, professor at Stanford School of Engineering and author of What I Wish I Knew When I Was 20

Evolution is not about survival of the fittest; it’s about thriving on disruption. The Disruption Mindset will change your perspective, your business, and, dare we hope, your corporate culture.

KATIA WALSH, PhD, chief strategy and artificial intelligence officer of Levi Strauss & Co.

Thriving through and beyond disruption is a people challenge, first and foremost. Charlene Li’s experiences and practical guidance show leaders a successful path. I’m all-in for this!

SCOTT MORDELL, CEO of YPO (formerly Young Presidents’ Organization)

Charlene Li understands that businesses don’t disrupt unless individuals do. The Disruption Mindset will help leaders shift their organizational cultures into high-gear growth strategies.

WHITNEY JOHNSON, bestselling author of Build an A Team and Disrupt Yourself

Change is not easy, but it’s necessary. Disruption has touched every industry and promoted exponential growth along the way. Charlene Li’s book encourages readers to take a chance, uproot the status quo, and go for the gold. No guts, no glory.

JEFFREY HAYZLETT, primetime TV and podcast host, speaker, author, and part-time cowboy

In The Disruption Mindset, Charlene Li reminds us that while organizational structure is the spine of your organization, storytelling is its soul. Repetition and sharing of company lore strengthens your culture during difficult disruption.

NANCY DUARTE, CEO of Duarte, Inc. and author of five bestselling books on communication and persuasion

Disruption isn’t something you observe, it’s something you must engage. It It means changing mindset to move beyond fear. But it’s hard! Charlene Li is a trusted advisor to help you and your team dance with disruption in this fast changing world. Read it and move faster.

BETH COMSTOCK, Author, Imagine It Forward and former Vice Chair, GE

Best Selling Author

Charlene Li

Charlene Li is the author of five books including the New York Times best-seller, Open Leadership and the co-author of the critically acclaimed book, Groundswell. She is working on her next book, The Disruption Mindset set to publish August 2019. Charlene is currently a Principal Analyst at Altimeter, and was previously the Founder and CEO of Altimeter Group prior to its joining Prophet. She was named by Fast Company as one of the most creative people in business and is a frequent speaker and advisor to Fortune 500 companies. She is a graduate of Harvard College and Harvard Business School and lives in San Francisco.

Twitter is not a technology it’s a conversation.

— Charlene Li —

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