by Charlene Li | Jan 31, 2019 | Content, Digital, Disruption, Leadership, Research
There’s a simple truth to the way people work — like horses with blinders on, we focus on what is in front of us. In the busy-ness of the day-to-day, we lose sight of “why” we are there. Ideas like purpose, vision, mission — they sound great when we hear them, but we...
by Charlene Li | Jul 31, 2018 | Digital Transformation, Disruption, Employees, Leadership, Open Leadership, Research, Strategy
This post originally appeared on Prophet.com. If you are leading a digital transformation effort, you know how important it is get executive buy-in. Yet many leaders have only a tangential grasp of what it means to be “digital” and shy away from getting their hands...
by Charlene Li | Feb 20, 2017 | Future, Research, Trends
This post first appeared on IBM THINK Marketing. In the same way that IQ (or raw intelligence) helps humans make rational decisions, EQ (or emotional intelligence) helps humans make decisions based on empathy. Can artificial intelligence (AI) help us develop better...
by Charlene Li | Dec 3, 2014 | altimeter, Content, Culture, Employees, Research
Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and...
by Charlene Li | Jul 21, 2014 | Leadership, Marketing, Reports, Research, Strategy
Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or...
by Charlene Li | Apr 15, 2014 | Culture, Employees, Enterprise, Future of Work, Leadership, Open Leadership, Reports, Research, Social business, Strategy
I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee...
