by Charlene Li | Aug 6, 2014 | Content, Marketing, Reports
If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The...
by Charlene Li | Jul 21, 2014 | Leadership, Marketing, Reports, Research, Strategy
Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or...
by Charlene Li | Apr 15, 2014 | Culture, Employees, Enterprise, Future of Work, Leadership, Open Leadership, Reports, Research, Social business, Strategy
I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee...
by Charlene Li | Nov 29, 2013 | altimeter, Reports, Research, social, Social business
Altimeter hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients....
by Charlene Li | Feb 22, 2012 | Enterprise, Reports, Strategy, Uncategorized
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be...
