by Charlene Li | Jan 31, 2019 | Content, Digital, Disruption, Leadership, Research
There’s a simple truth to the way people work — like horses with blinders on, we focus on what is in front of us. In the busy-ness of the day-to-day, we lose sight of “why” we are there. Ideas like purpose, vision, mission — they sound great when we hear them, but we...
by Charlene Li | Jan 31, 2018 | Culture, Digital, Digital Transformation, Diversity & Inclusion, Employees, Future of Work, HR, Leadership, Trends
This post originally appeared on LinkedIn. As a woman of color in high tech who advises organizations around leadership and digital transformation, I’m struck by the similarity of the challenges around diversity and inclusion (D&I) and digital transformation...
by Charlene Li | Feb 4, 2016 | Content, Culture, Digital, Digital Transformation, Employees, Future, Leadership, Marketing, Social business, Strategy, Trends, Wearables
Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits....
by Charlene Li | Jan 12, 2016 | Brand, Digital, Marketing
What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of the beholder, namely...
