by Charlene Li | Jan 31, 2019 | Content, Digital, Disruption, Leadership, Research
There’s a simple truth to the way people work — like horses with blinders on, we focus on what is in front of us. In the busy-ness of the day-to-day, we lose sight of “why” we are there. Ideas like purpose, vision, mission — they sound great when we hear them, but we...
by Charlene Li | Oct 17, 2018 | Content, Culture, Disruption, Leadership, Strategy
Watch leadership expert Charlene Li share insights on why you WANT the disruption that is inherent in any business growth. Pick up her keywords words so you can share this principle with your colleagues.
by Charlene Li | Feb 4, 2016 | Content, Culture, Digital, Digital Transformation, Employees, Future, Leadership, Marketing, Social business, Strategy, Trends, Wearables
Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits....
by Charlene Li | Dec 3, 2014 | altimeter, Content, Culture, Employees, Research
Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and...
by Charlene Li | Aug 6, 2014 | Content, Marketing, Reports
If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The...
