by Charlene Li | Jul 22, 2015 | altimeter, News
I’m excited to announce that Altimeter is being acquired by Prophet Brand Strategy, a global brand and marketing strategy consultancy. There are two reasons why this acquisition makes so much sense for us. First, it will grow Altimeter’s impact and influence....
by Charlene Li | Dec 3, 2014 | altimeter, Content, Culture, Employees, Research
Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and...
by Charlene Li | Apr 3, 2014 | altimeter
This article was originally posted on LinkedIn. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms...
by Charlene Li | Nov 29, 2013 | altimeter, Reports, Research, social, Social business
Altimeter hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients....
by Charlene Li | Feb 7, 2012 | altimeter, Mobile, Research, Retail, Strategy
When it comes to shopping, I have a love/hate relationship with my iPhone. Some apps are actually helpful, letting me explore products or buy something immediate. But the vast majority of the retailer apps litter my screens, sitting unused after an initial,...
by Charlene Li | Aug 2, 2011 | altimeter
I’ve spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while — take time off from the everyday to assess where you are and plan for the future. Team members flew in from...
