It’s Dangerous in Your Comfort Zone
Why is it important to move out of your comfort zone? Because if you stay there, it’s dangerous. The comfort zone’s a wonderful place to be. It’s a place where you can go to recover. You’re going on journeys and adventures to move your business forward, and you need times and places where you can come back to restore yourself for the fight ahead, but recognize and know that the journey and the purpose of a business is to find growth, to find those new opportunities, to be there where your customers need you, and to anticipate what those needs are going to be. Because if you don’t move out of your comfort zone and go to where that future is, your competitors will do it, and you’ll be left behind.