Charlene Li

Helping leaders thrive with disruption

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Jun 14 2016

Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market

Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software Market

Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their professional social graphs), not only is LinkedIn a singularly unique asset, its leadership, culture, and organization brings with it a new sense of mission that Microsoft’s CEO Satya Nadella has […]

Written by Charlene Li · Categorized: Brand, Culture, Social networks, Strategy · Tagged: altimeter, charleneli, linkedin, microsoft, Social networks

Jun 26 2012

Analysis: Why Buying Yammer Makes Sense for Microsoft

Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (see report), the acquisition is a continuation of current trends in the industry and makes a lot of sense for both MSFT and Yammer. Yammer […]

Written by Charlene Li · Categorized: Enterprise, Research, Social business, Social networks, Strategy · Tagged: altimeter, charleneli, enterprise social networking, esn, microsoft, sharepoint, yammer

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Recent Posts

  • Truth Drop: Disruption vs Innovation
  • Rinse and Repeat: The Secret To Making Your Change Agenda Stick
  • Big Gulp Decisions
  • Don’t Get Blinded by Customers
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