Although the challenges surrounding diversity and inclusion (D&I) and digital transformation (DT) are often seen as separate, in reality they’re actually quite similar. In this article I give some advice on what organizations can do to advance both with the same initiatives.
When it comes to brand relevance, millennials and non-millennials have more in common than they think. In this post, I’ll do a deep dive into how U.S. millennials (18-37 years old) view brand relevance similarly and differently from non-millennials — and why brands like Spotify, Westin, and Target register a relevance score almost twice as high among millennials than non-millennial customers.
We often think about digital transformation as something tackled by the dynamic duo of Marketing and IT. But there needs to be a third — HR. That’s because, while digital transformation appears to be about technology, at its heart it’s about people, and the relationships that are changed because of these digital technologies. Today I examine the key takeaways from a recent Prophet report on the subject.
Other than beginning with the letter “T,” there’s something that both Tesla and Donald Trump have in common. They both created movements. Here’s how they did it — and what organizations eager to disrupt their industries need to master.
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433M registered users (and their professional social graphs), not only is LinkedIn a singularly unique asset, its leadership, culture, and organization brings with it a new sense of mission and culture that Microsoft’s CEO Satya […]