Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation,” we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […]
This article was originally posted on LinkedIn.
This post is part of Altimeter’s Trends to Watch in 2014. To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […]
Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts. Over the past few quarters, we identified a number of large […]
Twitter just tweeted that it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close scrutiny. Twitter is the last of the Big Four to go public. In the social networking ecosystem, Twitter is seen as a must-have in terms of a social strategy, and […]