Whether you’re kicking off an event or reworking your strategy, Charlene can energize your audience or company. She is inspiring while being at the same time eminently approachable. She has advised some of the largest global companies on how they can thrive with disruption. For more information, contact Leslie Candy at firstname.lastname@example.org or 617-448-4769.
“Charlene organized and facilitated a workshop on disruption with transformative potential for our leadership team. By carefully considering our needs and customizing her approach, she delivered an experience that not only stretched our thinking, but also provided the tools to turn big ideas into action. We’re a stronger leadership team for the experience!”
– Scott Greene, SVP Corporate Strategy, Fruit of the Loom
Below are a few links to videos that showcase Charlene. A presentation archive is also available.
- Sprinklr Digital Transformation Summit Keynote, “Creating a Next Generation Customer Experience Strategy“, Nashville, TN, April 11, 2017
- Adobe Think Tank, Host and Moderator, “The Future of Experience Business,” Las Vegas, NV March 20, 2017
- Omni.Digital Keynote, “The Essentials of Next Generation Customer Experience Strategy,” Chicago, IL September 7, 2016 (43;58)
- Monster Video, “Why you need to develop relationships with candidates in the digital world,” January 6, 2016 (0:47)
- DellWorldLive Host, “The Importance of of Entrepreneurship as an Economic Driver,” Austin, TX, October 21, 2015 (14:52)
- DellWorldLive Host, “Leading a Social Business: Interview with Bryan Jones, Dell,” Austin, TX October 21, 2015 (9:33)
- Dynamic Signal Video, “The Definition of Employee Advocacy,” October 2, 2015 (2:07)
- INBOUND 2015 Keynote, “Leadership in the Digital Era,” September 11, 2015 (44:49)
- Omni.Digital Keynote, “Best Practices in Experimenting with Emerging Technologies.” Chicago, IL September 10, 2015 (21:32)
- FWD Live Keynote, Spark Digital, “The Open and Engaged Leader,” Auckland, New Zealand, July 29, 2015
- Oracle Modern Marketing Experience Closing Keynote, Las Vegas, NV April 2, 2015 (36 min 59 sec)
- TED Talk, Ted@IBM, “Giving Up Control: Leadership in the Digital Era,” San Francisco, CA September 23, 2014 (10 mim 33 sec)
- “The Future of Social Business” at OracleWorld, Dubai, UAE. January 15, 2013 (Part 1 of 6 videos, running time: 2 min 7 sec)
- Where 2.0 “A Brave New World: Providing Context for What is Possible and Probable,” San Francisco, CA, April 4, 2012 (Running Time: 20 min 2 sec)
- Charlene Li at World Business Forum 2010, “You can’t control relationships,” World Business Forum, October 5, 2010 (Running Time: 2 min 3 sec)
- “Live@Rotman: Best-Selling Author Charlene Li,” Speech at University of Toronto Rotman School of Business, September 20, 2010 (Running Time: 5 min 17 sec)
- Excerpt from HSM Brazil speech, Sao Paolo, Brazil, March 25, 2010 (Running Time: 4 min 41 sec)
- “How to Prepare for the Future of Search,” Excerpts, commentary & interview, SES San Jose, August 13, 2009 (Running Time: 7 min 33 sec)
- “Creating A Social Media Strategy,” Authors@Google Series: Charlene Li, October 2008 (Running Time: 44 min 31 sec)
- “Social Technologies: Your Customers Are Revolting” (Forrester Consumer Forum 2007) (Running Time: 9 min 45 sec)
- “Social Technographics: Profile of Alpha Moms” (Forrester Consumer Forum 2007 (Running Time: 3 min 34 sec)
Creating a Next-Gen Customer Experience Strategy
We all know that creating customer experiences is important. But which experiences take priority? And how do we justify long term investments in things like data and personalization — and tie it to business outcomes? What’s needed is a customer experience strategy that goes beyond making sure that the customer journey is smooth. Brands must invest in next-generation experiences that build movements, transform relationships, and drive exponential growth. We’ll go beyond the platitude of “customer obsession” and share what it takes to build a culture that keeps customers at the center every day.
The Disruptor’s Agenda: How to Move Fast and Grow Big
Transformations are never easy, and the digital transformation is doubly so because of the technology angle. As innovators and disruptors, we must walk the thin line between pushing our executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives. As a disruptor, there are three things that should be at the top of your agenda to bring about the kind of transformation needed to help your company thrive in the digital era.
Leadership in the Digital Era
Digital technologies have revolutionized relationships — and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and the unknown. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals. We will look at how organizations are going through a digital transformation, the leadership needed to lead this change, and the culture you must foster to execute on the strategy. You’ll learn the art and science of how to listen, share, and engage with employees and customers in the digital era. We’ll also discuss common objections and concerns of leaders — and how to address them.
Disruptive Trends to Watch
In the blink of an eye, new technologies come to the fore and become the bright shiny object of the moment. How can you discern which ones to pay attention to — and which ones you can safely ignore? Charlene brings decades of experience as an industry analyst, author, and consultant to filter the speech down to the core technology-driven business trends that your audience needs to keep in mind.
This speech is designed to not only educate but also to prepare for action. You’ll look at underlying technology disruptions that are driving these trends, and create a framework that you and your organization can use to make strategic decisions.
The Future of Work: Employee Engagement In The Digital Era
New technologies pop up every day that allow us to now connect and communicate with employees in real time. Yet organizations are wired for a by-gone era when there was the luxury of time and proximity. Most organizations measure employee engagement in yearly surveys — hardly the way to truly engage employees in the digital era.
In this speech, Charlene makes the case to develop a new mindset, one that’s centered on creating a long-term relationship with employees that melds holistically with creating great experiences for customers. This holistic approach ties together the disparate parts of the organization dependent on a coherent employee engagement strategy — marketers are eager to tap employees advocates to scale scarce marketing dollars while HR wants to leverage them to spread the talent brand story.