Other than beginning with the letter “T,” there’s something that both Tesla and Donald Trump have in common. They both created movements. Here’s how they did it — and what organizations eager to disrupt their industries need to master.
Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits. Over the past two months, I filtered through hundreds of “top trends and predictions […]
What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weight heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of the beholder, namely customers. To that end, Prophet Brand Strategy, which is the […]
Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […]
By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb, and I sat down to discuss some of […]