The scary feelings that come with disruptive leadership are normal and to be expected — Charlene Li talks about how to handle these “Big Gulp” moments. Here’s The Transcript Hi. Charlene here and today, I’m going to be talking about the big gulp moment. At some point in your disruption strategy and journey, you’ll come […]
Other than beginning with the letter “T,” there’s something that both Tesla and Donald Trump have in common. They both created movements. Here’s how they did it — and what organizations eager to disrupt their industries need to master.
Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits. Over the past two months, I filtered through hundreds of “top trends and predictions […]
What makes a brand great? Some lists of the most “valuable” brands base the rankings on financial statements. These lists weigh heavily toward large, global brands that spend a lot on advertising. But I believe that brand lives in the eyes of the beholder, namely customers. To that end, Prophet Brand Strategy, which is the […]
If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […]