Charlene Li

Helping leaders thrive with disruption

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Apr 24 2018

Reflecting on 10 Years of Groundswell and What To Do Next

Reflecting on 10 Years of <i>Groundswell</i> and What To Do Next

10 years ago, my co-author Josh Bernoff and I released our first book, Groundswell: Living in a World Transformed by Social Technologies. Today on this anniversary, I reflect on what our expectations were when we published that work, what has changed, and what has not.

Written by Charlene Li · Categorized: Book, Culture, Employees, Future, Leadership, Privacy, social, Social business, Social networks, Strategy · Tagged: Book, customer, dialog, global citizen, groundswell, history, relationships, social, social strategy, Strategy

Feb 20 2017

Artificial Intelligence is Nothing Without Artificial Empathy

Artificial Intelligence is Nothing Without Artificial Empathy

In the same way that IQ (or raw intelligence) helps humans make rational decisions, EQ (or emotional intelligence) helps humans make decisions based on empathy. Can artificial intelligence (AI) help us develop better empathy for our customers — and, in some cases, have even better empathy than humans? Today I share my thoughts on the subject, based on the newest research into “artificial empathy.”

Written by Charlene Li · Categorized: Future, Research, Trends · Tagged: ai, amazon alexa, artificial empathy, artificial intelligence, chatbots, emotional intelligence, empathy, eq, future of work, iq, machine learning

Feb 04 2016

The Top Digital Transformation Priorities For 2016 – Part 1

Is your organization focused on the right things to drive digital transformation? And I mean a deep, meaningful digital transformation — one where the embrace of digital fundamentally changes an aspect of your business model that results in growth and better profits. Over the past two months, I filtered through hundreds of “top trends and predictions […]

Written by Charlene Li · Categorized: Content, Culture, Digital, Digital Transformation, Employees, Future, Leadership, Marketing, Social business, Strategy, Trends, Wearables · Tagged: Culture, digital transformation, employees, Leadership, Strategy, trends

Jan 09 2012

Predictions Social Business in 2012, Part III: Transforming Your Organization

Predictions Social Business in 2012, Part III: Transforming Your Organization

This is the last of three posts I’m writing on predictions and priorities for Social Business in 2012. You can read the first and second prediction posts for more context. Prediction #3: Connected leaders and employees will create sustained competitive advantages through a culture of sharing. This year will see some companies pull ahead of […]

Written by Charlene Li · Categorized: Culture, Future, Leadership, Social business, Strategy, Uncategorized · Tagged: altimeter, charleneli, Culture, Future, predictions, Social business

Jan 04 2012

Predictions for Social Business in 2012, Part II: Knowing Your Customer

Predictions for Social Business in 2012, Part II: Knowing Your Customer

Rather than simply make prognostications, I wanted to give actionable advice based on these trends. This is the second of my three predictions and priorities for Social Business in 2012 (read the first prediction).Prediction #2: Your customers want to be known. Your customers don’t merely want you to understand their needs or pain points. They […]

Written by Charlene Li · Categorized: Future, Marketing, Social business · Tagged: altimeter, big data, charleneli, customer, intelligence, market research, Marketing, predictions, scrm, social, target customer

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